Content marketing is one of the most heavily outsourced services to virtual assistants. This is because businesses have not allocated enough funds to support an in-house content marketing team.
According to a study by Marketo, businesses only allocate on average 26% of their budget to content marketing which may not be sufficient to support all of the required functions and activity.
Content marketing is also considered a specialized task which does not fall under the core competencies of many companies.
Thus, outsourcing content marketing to virtual assistants remains the most viable option for a number of reasons:
Lower Costs. In the same study by Marketo, it was revealed US companies which fund in-house content marketing departments spend anywhere from US$10,000 for a company of 10 employees to US$182,000 if the company employs over 1,000 people.
The median salary of a content writer from the US is estimated to be US$40,000 or US$3,333 per month. By outsourcing content writing to a Virtual Assistant, you can lower your costs significantly because you only pay for productive hours.
For example, if the Virtual Assistant charges $10 per hour and works 20 hours per week, your total expense in fees would only amount to US$800 per month.
Consistency. Let’s assume for argument’s sake that you have the requisite skills for a Content Writer. Would you allocate 2 to 4 hours, 5 days a week writing content?
The pragmatic answer should be an emphatic “No!” Why? You are the business owner. Your time is best allocated to functions that demand your attention. These are the ones that increase the size of your bank account.
Effective content writing requires consistency. You have to stick to a writing schedule which includes research, coming up with drafts, edits and proof reading.
Content writing also needs consistency in distribution. Your Virtual Assistant can schedule its publication through your social media networks and related community blog sites.
Leave content writing in the capable hands of a Virtual Assistant and focus on areas that need your time and focus.
Quality. Now let’s assume the opposite, you don’t have the ability to write great content. The question here is: Would you allocate time in the day to learn how to write great content?
Again, the answer should be an emphatic”No!” Why? Again, your time as valuable and is best served where it will generate revenues for the business.
Content writing is not just about having the ability to write. You should be able to write content that is fresh, unique, relevant and engaging enough to compel readers into action.
Further, you have to learn how to use keywords to make your content searchable.
Knowledge is important and there will be a time and place to learn new skills.
If you want your business to gain traction, content marketing is the way to go. And if finances are tight, outsourcing content marketing to virtual assistants will be your best option.
By outsourcing content marketing work to virtual assistants you can stay on your budget and be assured of the consistency and quality of work.